Gur Geva, Co-Founder & CEO of Identify – Member Minutes

TL;DR

For our August Member Minutes, we sat down with Gur Geva. Gur Geva is the co-founder and CEO of iidentifii, a company pioneering biometric authentication solutions across Africa. Born in Israel and raised in Cape Town, he’s deeply rooted in the city’s culture and outdoor lifestyle, enjoying hiking, biking, and surfing with his son. As part of the Roamwork community, he values authentic partnerships in business and thrives in the supportive, creative workspace environment.

Who is Gur Geva?
At Roamwork, we love celebrating the people who make this community what it is. One of those people is Gur Geva, co-founder and CEO of iidentifii, a company bringing biometric authentication solutions to Africa and beyond!

From Israel to Cape Town
Gur was born in Israel and moved to South Africa with his family when he was three years old. Cape Town has been home ever since. A few years ago, when iidentifii was looking for a workspace, Gur and his team explored several co-working options before settling at Roamwork.

Why Roamwork?
“We just loved it,” Gur shares. “The people, the culture, the art, it felt right. Roamwork has these open views and sunlight that make it such a great space to work in. And Monique, Noleen, and the whole team have built something that feels authentic and supportive.”

Life Outside the Office
Outside of his work building iidentifii, Gur takes full advantage of Cape Town’s natural beauty. He spends his free time hiking, mountain biking, braving the cold Atlantic for bodyboarding, and even teaching his son to surf.

Advice for Entrepreneurs
When asked what’s been most important on his entrepreneurial journey, Gur’s advice is simple: “Having the right partners in the business has been incredibly important. Getting the right people on board makes all the difference.”

A Valued Part of the Roamwork Community
We’re proud to have Gur and the iidentifii team as part of the Roamwork community, people who bring their passion for innovation and a love for Cape Town into everything they do.

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